February 2018 sees the opening of the Winter Olympics in South Korea. In celebration of this event and the fact that Seoul is the current capital of cool, our Winter trend, Chilled Seoul, focuses on the essence of Korean street style. Our colour palette is inspired by the bright, neon lights of the cityscape bouncing off the winter snow and ice. This is paired with reflective and metallic materials, and bold pop geometrics.
South Korea is well known for it’s lovable and playful character designs, and they bring a fun element to this trend. The fun doesn’t get out of hand, though: garments reflect a more grown-up, sophisticated approach to style on the streets