STATEMENT PIECE

Social media allows us all to express our opinions every minute of the day. But, it isn’t just on Twitter or Facebook where we can share our thoughts and feelings, we are increasingly using our garments also. Our Winter trend, Statement Piece, focuses on the bold statements, questions and arguments emblazoned across clothing and accessories. Taking the place once occupied by brand names and logos, type placements, badges and patches showing personalised and politicised messages feature instead.
Emotions are shown not only with text but with edgy, lifelike faces in a mixture of styles, a step away from the current use of simplistic, overused emoticons. The strong messages featured throughout the trend fits the generation who likes to wear their hearts on their sleeves.


AW17/18

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