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HIT Entertainment | Fireman Sam
For Fireman Sam’s new-look CGI format, Skew created a trend guide to sit alongside the brand’s existing core guide.
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HIT Entertainment | Fireman Sam
Focus on ‘action hero’ status for Sam led to the use of photo treatments and textures to create bold, dynamic designs.
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HIT Entertainment | Fireman Sam | Print and Pattern
Boyish colours with highlight brights were used in the designs for the repeat prints.
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HIT Entertainment | Fireman Sam
A route inspired by Pontypandy and the community led to younger, softer, girl-friendly designs.
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HIT Entertainment | Fireman Sam | Print and Pattern
The use of reduced colours created cost effective printing for the licensees.
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HIT Entertainment | Fireman Sam
Simple repeats created bold designs that were used on apparel and stationery.
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HIT Entertainment | Fireman Sam | Product
Product concepts followed the action aesthetic for apparel and accessories for two- to four-year-olds.
