Inspired by a range of art styles including the bold, colourful designs of the Memphis group, Pop Collective, mixes kitsch novelty influences with powerful geometrics.
Curated for teen boys and girls, the trend features simple cartoon illustrations, outlined in black and filled with flat, modern pastel shades. Type is also inspired by fun cartoon speech bubbles.
Colour blocking on garments gives a nod to the large surface designs seen in the street art of modern day pop artists such as Camille Walala. Geometrics are both large and small in scale and feature classic memphis shapes.