In 2017, Amazon plan to take our parcels to the air with their first drone delivery service. Our trend High in the Sky celebrates this by looking at the world from a drones perspective. By looking down at the Earth from an ariel viewpoint, we explore the topography of the landscape. The zipping movement of drones inspires the trend with distorted photography and captured images, from all angles and heights. This sense of movement also influences type placements which replicate vapour trails and flight paths. The many levels of our planet’s atmosphere, from the sky blue to the near blackness of the edge of space inspires our palette.


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