Our boys trend, Go West, takes its inspiration from the wild, baron landscapes of south western States of America. The colour palette uses soft, worn, sun drenched shades paired with robust khaki, denim and burnt ochre to give the trend a late summer feel. Cacti, in both photographic and illustrative styles, are used to set the scene of the landscape. Iconic North American animals such as the Eagle and the Buffalo; as well as Navajo influenced patterning feature heavily throughout print and pattern. Badges and Western inspired woodblock typefaces help provide the trend with a raw, exploration theme.