WILD THING

The tropics are a key theme for Spring/Summer 2016. Wild Thing focuses on the animals that live in the depths of the jungle. Ideal for younger boys and girls, this
light-hearted trend features friendly animals who could be every child’s next best friend and playmate. 

Wild animals are given human characteristics, such as smiles and emotions and type is used to add playful commentary. Animal skin prints provide textural co-ordinates. A range of illustrated styles are used across the trend, and are brought together with a bright and fun colour palette. 


SS16

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